Lately I have been working on doing some branding projects. I thought you little web friends would be interested in seeing how they have been coming along.
Mr. Fixie's Cycle Shop is a yet to open custom fixed-gear bicycle shop in Pittsburgh, PA. This project allowed me the most freedom to play. Doug Cook, Mr. Fixie himself, came to me with just the name Mr. Fixie's and let me run free. Immediately my mind jumped to classic barbershops. As I worked with building the logo I soon realized the origonal name too simplistic to have stick in the clients' mind so I talked to Doug about expanding the name to include "cycle shop" and he agreed completely. The elements of this logo all incorporate a few themes: classic barbershops, bicycle culture, and Pittsburgh. The font expresses elegence. The embelishment below "Mr. Fixie's" is refelective of a mustache and a tongue-in-cheek nod to mustache bars. The crossed hammer and wrench and tools that would be used both by steelworkers and bike builders, expressing the stability of a bike made by Mr. Fixie. The colors chosen are rich, but faded red, cream, and blue to express a sense of heritage behind Pensylvania. All of Mr. Fixie's Cycle Shop branding is meant to tell the customer, "Hey, a custom bike might not be the cheapest option, but I am getting a unique and dependable bike."
I have, as you already know, been doing all the design work for The Kilns Concert Series here in Bend, OR. Eventally a general icon became necessary for all the marketing efforts. The primary objective of this icon was to be general enough to cover a wide range of styles, able to be printed in small sizes on posters, and reflect The Kilns Bookstore in some way. The main way this reflects The Kilns Bookstore is in the assenders. The Kilns Bookstore sits just above the Old Mill in Bend, which is most recognized by three large smoke stacks. The ascenders are meant to be a nod to those as well as to hint at the volume bars on a mixer board.
Katie Syme is a makeup artist working here in Bend as well. Katie came to me with the keywords of "elegence" and "rockstar." The most obvious element for those two terms was the color. Plum has such a rich feel to it and has long been conected to royalty. There also is an edge to it when combined with black and white. A complimentary tone was also chosen for when a softer image was required in marketing. The font chosen enabled the the icon to maintain a strong element of youthful femininity alongside the elegence and subtle edge the dominate the style.
Mr. Fixie's Cycle Shop is a yet to open custom fixed-gear bicycle shop in Pittsburgh, PA. This project allowed me the most freedom to play. Doug Cook, Mr. Fixie himself, came to me with just the name Mr. Fixie's and let me run free. Immediately my mind jumped to classic barbershops. As I worked with building the logo I soon realized the origonal name too simplistic to have stick in the clients' mind so I talked to Doug about expanding the name to include "cycle shop" and he agreed completely. The elements of this logo all incorporate a few themes: classic barbershops, bicycle culture, and Pittsburgh. The font expresses elegence. The embelishment below "Mr. Fixie's" is refelective of a mustache and a tongue-in-cheek nod to mustache bars. The crossed hammer and wrench and tools that would be used both by steelworkers and bike builders, expressing the stability of a bike made by Mr. Fixie. The colors chosen are rich, but faded red, cream, and blue to express a sense of heritage behind Pensylvania. All of Mr. Fixie's Cycle Shop branding is meant to tell the customer, "Hey, a custom bike might not be the cheapest option, but I am getting a unique and dependable bike."
I have, as you already know, been doing all the design work for The Kilns Concert Series here in Bend, OR. Eventally a general icon became necessary for all the marketing efforts. The primary objective of this icon was to be general enough to cover a wide range of styles, able to be printed in small sizes on posters, and reflect The Kilns Bookstore in some way. The main way this reflects The Kilns Bookstore is in the assenders. The Kilns Bookstore sits just above the Old Mill in Bend, which is most recognized by three large smoke stacks. The ascenders are meant to be a nod to those as well as to hint at the volume bars on a mixer board.
Katie Syme is a makeup artist working here in Bend as well. Katie came to me with the keywords of "elegence" and "rockstar." The most obvious element for those two terms was the color. Plum has such a rich feel to it and has long been conected to royalty. There also is an edge to it when combined with black and white. A complimentary tone was also chosen for when a softer image was required in marketing. The font chosen enabled the the icon to maintain a strong element of youthful femininity alongside the elegence and subtle edge the dominate the style.
i love the bicycle shop logo. great job tony.
Ah! I'm so excited! I feel like I'm the only fixie in town sometimes lol.